Joe Haddad is a Creative Director and Multidisciplinary Designer living and working in Brooklyn, NY. His practice spans industries, scales, and styles—framing a 360°, world-building design approach.
Joe's practice is built on a rigorous background building, defining, and leading creative departments across some of New York City's most competitive agencies and studios. Currently working as Creative Director, Joe's background in fine art and graphic design play a major role in his personal and professional creative output. Joe's work spans the world's largest companies and fledgling startups— legacy brands seeking to move beyond their heritage or product category, and marketplace disruptors in search of structure and narrative as they move.
To all, he brings an incisive, research-based approach that identifies the opportunities hidden in the story of a brand, product, or experience. Those opportunities are actioned through an extremely diverse array of technical capabilities, delivering on the sketched details of a storyboard with the same rigor as a globe-spanning identity system. Fundamentally, Joe delivers the craft, flexibility, and imagination of a creative team—with the ability to operate within it, and to lead it. Regardless of scale, category, or aesthetic, Joe's practice is driven by an investigative spirit, disciplined execution, and an authentic desire to connect with thoughtful partners across every stage of the creative process.
Contact
Inquiries
Network
Alright Studio, GrandArmy, Mother NY, Chermayeff, Geismar, & Haviv, Deustch NY, After Hours, The Collected Works, Forth & Back, Frank & Beans, Night Shift, Company 3, Medium Rare, Zero Space
Select Clients
A24, Atoms, Adidas, Apple, Baldor, Converse, Fast Company, Gimlet Media, Google, Justin Timberlake, Kid Cudi, Krylon, Nike, Pioneer Works, Puma, Riot Games, Samuel Adams, Sandbox Films, SpaceX, Spotify , Supercluster, Symbol Audio, The Black Tux, The Rockaway Hotel, United States Postal Service, USM Haller, Vans, Vice Media
Capabilities
Activations, Animation, App Design , Art Direction, Brand Copywriting & TOV, Brand Strategy, Brand Design & Standards, Creative Direction, Content Strategy, E-Commerce Design, Illustration, Launch to Market, Longform Copy, Naming, Spatial & Environmental Design, Packaging Design, Photography & Production, Post-Production, Print Design
Press
GrandArmy reflect Analog:Shift's horological...
Watch Goes Around, Comes Around
Podcast company Gimlet's new identity...
A Collage Education
Recognition
American Illustration
Communication Arts
Type Director's Club
Graphis New Talent Annual
D&AD
Type Director's Club
SpaceX Crew Dragon Capsule
Supercluster
Seatgeek
MAYA
Krylon 127 Yard Sale
Krylon 127 Yard Sale
Client
Category
Practice
Year
Baldor
Baldor Specialty Foods
Identity
Art Direction, Animation, Copywriting, Creative Direction, Graphic Design, Photography, Production, Strategy, Voiceover, Writing
2025
Fridges
Fridges Grocetaria
Identity
Art Direction, Copywriting, Creative Direction, Graphic Design, Photography, Strategy
2024
Symbol x USM Haller: In Harmony
Symbol, USM Haller
Campaign
Art Direction, Creative Direction, Graphic Design, Copywriting, Production
2024
Loma Vista: "Loma Vista Rules"
Boston Beer Company
Campaign
Art Direction, Copywriting, Creative Direction, Graphic Design, Photography, Production, Strategy, Voiceover
2023
Grand Armageddon
GrandArmy
Merchandise
Art Direction, Creative Direction, Graphic Design, Illustration, Photography, Production
2023
Adidas Soccer: “Copa & Predator”
Adidas
Campaign
Art Direction, Animation, Copywriting, Creative Direction, Graphic Design, Strategy
2022
Analog:Shift
Analog:Shift, Watches of Switzerland
Identity
Art Direction, Creative Direction, Graphic Design, Spatial Design, Copywriting, Illustration
2021
IJW Whiskey
IJW Whiskey
Identity
Art Direction, Design, Copywriting, Creative Direction, Graphic Design, Photography, Production, Strategy
2021
Exoplanet Playing Cards
Pioneer Works, Supercluster
Campaign
Art Direction, Production, Spatial Design
2021
Supercluster
GrandArmy, A24
Identity
Art Direction, Animation, Copywriting, Creative Direction, Graphic Design, Illustration, Photography, Production, Strategy, Voiceover
2020
Mad Solar
Kid Cudi
Identity
Art Direction, Animation, Copywriting, Creative Direction, Graphic Design, Illustration, Production
2020
Grandeur 4 Capsule Collection
GrandArmy
Merchandise
Art Direction, Copywriting, Creative Direction, Graphic Design, Illustration
2020
Gimlet
Gimlet Media, Spotify
Identity
Art Direction, Copywriting, Creative Direction, Graphic Design, Illustration, Strategy
2019
"Reply All" Podcast Cover Artwork
Reply All, Gimlet Media
Artwork
Art Direction, Graphic Design, Illustration
2019
Adidas NCAA: "Built from Ballrooms"
Adidas
Campaign
Art Direction, Copywriting, Creative Direction, Graphic Design, Photography, Production
2019